Benjamin Moore

Mismatched colors are often not evident until the paint is on the walls, and the results can be disappointing. Competitors may claim they can match Benjamin Moore® colors, but the truth is that they can’t.

Benjamin Moore Authentic Color - You can only get true Benjamin Moore colors using Benjamin Moore paint. The reason lies in the manufacturing process. Benjamin Moore paints are created using proprietary colorants and resins and formulated with patented waterborne technologies. This highly controlled system ensures the quality of Benjamin Moore paints and the purity of the colors.

When a competing store offers to match a Benjamin Moore color, their scanner simply provides its “best guess” for matching the color using another paint, generic colorants, and a different tinting system. While the color may come close, the final result is not the color you spent days or weeks deciding upon. In other words, it’s a knockoff.

Be sure that the color you pick is the color you get. Authentic Benjamin Moore colors are available only at your local Benjamin Moore retailer.
Aura® Paint

Aura® paint covers like no other – even the deepest shades never require more than a second coat. Its fast-drying formula lets you recoat in as quickly as an hour and touch-ups are seamless. Aura paint’s proprietary Color Lock® Technology locks in color for incredible color depth and durability that won’t fade over time and wear. Low VOCs and low odor keep the environment healthier, too.

Aura paint is available in the entire Benjamin Moore® color palette of over 3,600 hues along with their popular Affinity Colors® – 144 harmonious colors that complement every style.


Regal Select

The newest in our time-honored line of premium paints, Regal Select has been infused with our cutting-edge waterborne technology for smooth application and long durability. Washable and fade- and mildew-resistant, Regal Select paint always delivers beautiful results you can count on.

ben

ben offers great value with all of the performance qualities you expect from a premium interior and exterior paint from Benjamin Moore.

Ultraspec

Ultra Spec is a professional-quality interior coating designed to meet the needs of professional painting contractors, facility managers, and property managers. Available in a wide range of sheens and unlimited colors, professionals will appreciate its excellent hiding and touchup properties, good flow and leveling, easy application, and soap-and-water cleanup.

ben Exterior Paint

ben Premium Exterior latex paint is a 100% acrylic latex paint that delivers dependable performance, application and appearance. It is premium quality, environmentally friendly with low VOC and is designed to meet the needs of a value conscious consumer.

Fresh Start®

When only the very best will do, choose premium quality Benjamin Moore Fresh Start primers. Their unsurpassed performance ensures a successful project with superior results. Fresh Start primers are specially formulated for any type of substrate preparation and provide a complete system that is designed to maximize the performance and longevity of the Benjamin Moore topcoat.

Advance

ADVANCE offers the application and performance of traditional oil paint in a waterborne formula that cleans up with soap and water. It is a 100% alkyd formula water-dispersible alkyd developed with proprietary new resins that keep VOCs low even after tinting. It flows and levels like a traditional alkyd with the extended open-time required to achieve high-end finishes. ADVANCE is available in unlimited colors, giving you more ways than ever to achieve the perfect look on every job.